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CIM Coursebook 01/02 Marketing Fundamentals
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ISBN
:
9780750653053
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Publisher
:
Butterworth-Heinemann
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Subject
:
Education, Business & Management
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Binding
:
PAPERBACK
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Pages
:
336
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Year
:
2001
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4573.0
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Description
'Marketing Fundamentals 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Fundamentals module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains:xB7; a firmly international perspectivexB7; new material to cover e-marketing issuesxB7; new and up to date examples and case studies to illustrate the theoryxB7; additional text references and website referencesxB7; preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answersComprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. co-written by the CIM Senior Examiner for the Marketing Fundamentals modulecompletely revised and updated to fit in with CIM Marketing Fundamentals syllabusofficially endorsed by the CIM
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