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Cognitive Interviewing: A Tool for Improving Questionnaire Design 14.0%OFF

Cognitive Interviewing: A Tool for Improving Questionnaire Design

by Gordon B. Willis

  • ISBN

    :  

    9780761928034

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

  • Year

    :  

    2004

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  • Description

    The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.

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