0

My Bag

0.00

₹

Download App

Theory of Media Literacy: A Cognitive Approach 14.0%OFF

Theory of Media Literacy: A Cognitive Approach

by W. James Potter

  • ISBN

    :  

    9780761929512

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

₹

9724.0

14.0% OFF

₹

8362.0

Buy Now

Shipping charges are applicable for books below Rs. 101.0

View Details

Estimated Shipping Time : 5-7 Business Days

View Details

Share it on

  • Description

    Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Related Items

-

of

  • OFFER

    Arguing for a General Framework for Mass Media Scholarship FIRST Edition

    W. James Potter

    Starts At

    696.0

    800.0

    13% OFF

  • OFFER

    On Media Violence

    W. James Potter

    Starts At

    4254.0

    4947.0

    14% OFF

  • OFFER

    On Media Violence

    W. James Potter

    Starts At

    8655.0

    10065.0

    14% OFF

  • OFFER

    The 11 Myths of Media Violence

    W. James Potter

    Starts At

    652.0

    750.0

    13% OFF

  • OFFER

    Theory of Media Literacy: A Cognitive Approach

    W. James Potter

    Starts At

    4768.0

    5545.0

    14% OFF

  • OFFER

    Samayik Media Shabdkosh

    Harshdev

    Starts At

    415.0

    500.0

    17% OFF

  • OFFER

    Mass Media Research: An Introduction

    Roger D. Wimmer

    Starts At

    360.0

    405.0

    11% OFF

  • OFFER

    The Routledge Encyclopedia of Religion, Communication, and Media (Religion and Society)

    Daniel A. Stout

    Starts At

    9607.0

    11172.0

    14% OFF

  • OFFER

    Manager\'s Guide To Social Media (Reprint)

    S Klososky

    Starts At

    323.0

    385.0

    16% OFF

  • OFFER

    Multimedia Fundamentals: Media Coding And Content Processing(Volume 1)

    Steinmetz Ralf

    Starts At

    195.0

    250.0

    22% OFF

  • OFFER

    Encyclopedia of Social Movement Media

    John D. H. Downing

    Starts At

    14671.0

    17060.0

    14% OFF

  • OFFER

    Public Relations : Bridging Technologies And Monitoring Public And The Media

    Manoranjan Tripathy

    Starts At

    601.0

    725.0

    17% OFF

  • OFFER

    Audio in Media: Principles, Technology and Production

    Stanley R. Alten

    Starts At

    319.0

    355.5

    10% OFF

  • OFFER

    I.K. Dictionary of Media and Journalism: TV, Radio, Print & Internet

    Chandrakant P Singh

    Starts At

    147.0

    175.0

    16% OFF

  • OFFER

    Encyclopedia of Print Media

    M. H. Syed

    Starts At

    2130.0

    3000.0

    29% OFF

  • OFFER

    Dictionary of Media and Communication Studies

    James Watson

    Starts At

    1778.0

    2340.0

    24% OFF

  • OFFER

    The Routledge Encyclopedia of Religion, Communication, and Media

    Daniel A. Stout

    Starts At

    2584.0

    3640.0

    29% OFF

  • Beyond the Spectacle of Terrorism: Global Uncertainty and the Challenge of the New Media

    Henry A. Giroux

    Starts At

    5107.0

  • OFFER

    Encylopaedia of Media, Broadcasting and Publishing

    Pururaj Singh

    Starts At

    542.0

    695.0

    22% OFF

  • OFFER

    Key Themes In Media Theory

    Dan Laughey

    Starts At

    539.0

    650.0

    17% OFF

© 2016, All rights are reserved.

Subscribe to Our Newsletter

 

Are you sure you want to remove the item from your Bag?

Yes

No

Added to Your Wish List

OK

Your Shopping Bag

- Bag Empty

Your Bag is Empty!!

Item

Delivery

Unit Price

Quantity

Sub Total

Shipping Charges : null Total Savings        : Grand Total :

Order Summary