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ISBN
:
9780761906292
Publisher
:
Sage Publications (CA)
Subject
:
Encyclopaedias & Reference Works
Binding
:
Hardcover
₹
900.0
₹
783.0
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Demonstrates how an understanding of the fundamental principles of communication can help in evaluating the effects, effectiveness, truthfulness and ethics of different kinds of communication. This book introduces classical theories of rhetoric, and then expands the discussion with contemporary postmodern theories, and concerns.
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