12.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Communication Planni... |
12.0%OFF
Communication Planning: An Integrated Approach
-
ISBN
:
9780761913146
-
Publisher
:
Sage Publications (CA)
-
Subject
:
Business & Management
-
Binding
:
Paperback
₹
650.0
12.0% OFF
₹
572.0
572.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
Related Items
-
of
-
OFFER
Communication Planning: An Integrated Approach
Sherry Devereaux Ferguson
Starts At
14451.0
16804.0
14% OFF
-
OFFER
Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Thomas L. Harris
Starts At
662.0
895.0
26% OFF
-
OFFER
Brand Driven: The Route to Integrated Branding Through Great Leadership
Davis Susan V.
Starts At
1237.0
1695.0
27% OFF
-
OFFER
Improving Customer Satisfaction, Loyalty And Profit: An Integrated Measurement And Management System
Anders Gustafsson Michael D. Johnson
Starts At
296.0
329.0
10% OFF
-
OFFER
Integrated Business Communication: In A Global Marketplace
Bonnye E. Stuart Sarow Laurence Stuart
Starts At
411.0
549.0
25% OFF
-
OFFER
Actionable Strategies Through Integrated Performance, Process, Project, and Risk Management
Stephen S. Bonham
Starts At
4758.0
5533.0
14% OFF
-
OFFER
Crisis Communications: A Casebook Approach (Routledge Communication Series)
Kathleen Fearn-Banks
Starts At
391.0
495.0
21% OFF
-
OFFER
Business Communication for Managers: An Advanced Approach
John M. Penrose Jr.
Starts At
393.0
525.0
25% OFF
-
OFFER
Advertising Management with Integrated Brand Promotion (With CD)
Thomas O'Guinn
Starts At
335.0
399.0
16% OFF
-
OFFER
An Integrated Approach to Strategic Management
Charles W. L. Hill
Starts At
315.0
415.0
24% OFF
-
OFFER
Integrated Marketing Communications in Advertising and Promotion
Terence A. Shimp
Starts At
1558.0
1791.0
13% OFF
-
OFFER
Campaign Planner For Promotion and Integrated Marketing Communications
Shay Sayre
Starts At
675.0
768.0
12% OFF
-
OFFER
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (Integrated Business Management)
George E. Palmatier
Starts At
3562.0
4687.0
24% OFF
