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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (Integrated Business Management)
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ISBN
:
9781932159004
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Publisher
:
J. Ross Publishing
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Subject
:
Business & Management
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Binding
:
HARDCOVER
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Pages
:
288
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Year
:
2002
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4687.0
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Description
Operational excellence cannot be achieved by technology alone. An effective sales and operations planning process is essential to successfully implementing any integrated management system. "Enterprise Sales and Operations Planning" illustrates the effective real-world implementation of this powerful process.
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Author Biography
George Palmatier and the Oliver Wight team pioneered the development and evolution of Sales and Operations Planning. Mr. Palmatier was a major contributor to the first groundbreaking book on the topic entitled Orchestrating Success. He also authored the groundbreaking best-selling book on demand management entitled The Marketing Edge. Colleen Crum, a leading consultant with Oliver Wight, has help companies implement sales and operations planning and demand management for many years and develops teaching curriculum on these topics.
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