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ISBN
:
9780070146723
Publisher
:
Tata Mcgraw Hill Education Private Limited
Subject
:
Business & Management, Encyclopaedias & Reference Works
Binding
:
Paperback
Pages
:
1060
Year
:
2010
₹
495.0
₹
440.0
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Thompson, Strickland and Gambles', Crafting & Executing Strategy, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Key Featueres Sharper definitions, more thorough explanations, and a greater number of current examples in every chapter of this new edition Effective communication of core concepts and analytical tools in the chapters to encourage lively discussions in the class Excellent line-up of 31 cases, out of which 28 are newly-written, diverse, timely, and thoughtfully-crafted. Out of these there are 5 exclusive and contemporary cases based on Indian companies Each chapter having Indian examples on real organizations and their products, encapsulated in a box called ?Strategic Thinking Capsule? Teaching notes for the cases available on the companion website of the book Table of contents Part 1: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company?s External Environment Chapter 4: Evaluating a Company?s Resources and Competitive Position Section C: Crafting a Strategy Chapter 5: Five Generic Competitive Strategies?Which One to Employ? Chapter 6: Supplementing theChosen Strategy: Other Important Strategy Choices Chapter 7: Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Section D: Executing the Strategy Chapter 11: Building an Organization Capable of Good Strategy Execution Chapter 12: Managing Internal Operations: Actions That Facilitate Better Strategy Execution Chapter 13: Corporate Culture and Leadership: Keys to Good Strategy Execution Part 2: Cases Section A: Crafting Strategy in Single-Business Companies 1. Costco Wholesale Corporation: Mission, Business Model, and Strategy 2. AXIS Bank: Banking on Technology and Market Segments for Competitive Space 3. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio 4. Competition in the Bottled Water Industry in 2006 5. Blue Nile, Inc.: World?s Largest Online Diamond Retailer 6. Eat2Eat.com 7. HT Media: Facing Competitive and Technological Convergence Challenges in 21st Century 8. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? 9. Nucor Corporation: Competing Against Low-Cost Steel Imports 10. Hewitt Associates: Attempting to be different in a Crowd 11. Indian Hotels Company: Attempting a Broad Competitive Niche without Diluting Brand 12. Zune: Microsoft?s Entry into the Digital Music Player Market 13. Skywest, Inc. and the Regional Airline Industry 14. Competition in Video Game Consoles: Sony, Microsoft, and Nintendo Battle for Supremacy 15. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software? 16. Sun Microsystems 17. Toyota?s Strategy and Initiatives in Europe: The Launch of the Aygo 18. Econet Wireless International?s Expansion Across Africa Section B: Crafting Strategy in Diversified Companies 19. PepsiCo in 2007: Strategies to Increase Shareholder Value 20. Spectrum Brands? Diversification Strategy: A Success or a Failure? 21. Sara Lee Corporation: Retrenching to a Narrower Range of Businesses Section C: Executing Strategy and Strategic Leadership 22. Robin Hood 23. Dilemma at Devils Den 24. Enterprise Rent-a-Car 25. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively 26. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel 27. New Balance Athletic Shoe, Inc. 28. Ryanair: European Pioneer of Budget Airline Travel Section D: Strategy, Ethics, and Social Responsibility 29. Pantaloon Retail (India) Ltd.: Fighting for New Space as Global Competition Comes Home 30. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices 31. Smithfield Foods? Vertical Integration Strategy: Is It Environmentally Correct? Endnotes Indexes
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