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Creating Powerful Brands, Second Edition (Cim Professional) 25.0%OFF

Creating Powerful Brands, Second Edition (Cim Professional)

by Leslie de Chernatony, Leslie de Chernatony and Malcolm McDonald

  • ISBN

    :  

    9780750622400

  • Publisher

    :  

    Butterworth-Heinemann

  • Subject

    :  

    Finance & Accounting, Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    384

  • Year

    :  

    1998

₹

695.0

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₹

521.0

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  • Description

    The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice. The powerful and expert analysis of key elements of branding gives the reader:* A comprehensive coverage of brand management* An applications orientated approach grounded on solid theory* A set of unique frameworks for organizing the principles of brand buildingStudents on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies. Comprehensive coverage of brand managementApplications orientated, yet grounded on solid theoryFrameworks organizing the principles of brand building

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