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ISBN
:
9788126509560
Publisher
:
Wiley India Pvt Ltd.
Subject
:
Business & Management
Binding
:
paperback
Pages
:
240
Year
:
2006
₹
329.0
₹
296.0
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View DetailsDescription
The book makes implementation of creativity and innovation easier by using a simple mindset and language to introduce an approach for developing creativity and innovation competencies that can be used by practitioners at all levels ofthe organization. It offers a concise summary of options, tools, and methods. Unlike books that target "creative types" in organizations, this book is also geared towards people who do not see themselves as having an opportunity for practicing creativity and innovation in the workplace. By integrating the perspectives of investors, strategists, organizational developers, and individual managers, this book provides a multilevel framework that reaches all levels of the organization. Special Feature This is the most current addition to the University of Michigan Business School series It is a handbook for sparking the "creativity advantage" in the workplace It is appropriate for employees who do not see themselves as having an opportunity for practicing creativity and innovation in the workplace The book has a unique approach to using creativity in the workplace
Author Biography
Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world. Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology. Table of Contents Series Foreword Preface The Creativity Map: Discovering Your Best Practices for Creativity at Work Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go Imagine Practices: Breakthrough Creativity through Jump-Starting and Forecasting Invest Practices: Profitable Creativity through Partnering and Portfolios Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems. Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces. Putting It Together: Guiding, Managing, and Integrating Creativity Notes Additional Resources and Readings The Authors Index
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