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Creativity @ Work (Response Books)

Creativity @ Work (Response Books)

by S Ramachander

  • ISBN

    :  

    9780761934943

  • Publisher

    :  

    Sage Publications Pvt. Ltd

  • Subject

    :  

    Business & Management, Education

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    204

  • Year

    :  

    2006

₹

425.0

₹

425.0

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  • Description

    This interesting book discusses the concept of creativity and innovation in management. The author suggests that insightx2014;rather than datax2014;is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers. Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life.

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