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Crisis Management Challenges And Responses 23.0%OFF

Crisis Management Challenges And Responses

by M Bhatia

  • ISBN

    :  

    9788184841374

  • Publisher

    :  

    Regal Publications

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    301

  • Year

    :  

    2012

₹

1180.0

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₹

908.0

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  • Description

    The world is full of uncertainty and highly unpredictable. Crises strike human beings in the form of floods, earthquakes, famines, cyclones etc., many a times in the past and threatened their very existence. As individuals are faced with unpredictable eventualities like death, fatal disabilities, significant destruction of property through floods, fire etc., corporate' are also confronted and affected with such unexpected events. They threaten the very existence and reputation of the company and thereby their competitive advantage and reputation. Such unexpected incidents can be referred as 'Corporate Crises'. In the context of an enterprise, any event that threatens the existence, sustainability and its reputation is termed as crises.

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