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Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection 14.0%OFF

Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

by Boush

  • ISBN

    :  

    9780805860870

  • Publisher

    :  

    Psychology Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    241

  • Year

    :  

    501

4912.0

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  • Description

    Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

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