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Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
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ISBN
:
9780805860870
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Publisher
:
Psychology Press
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
241
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Year
:
501
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Description
Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.
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