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ISBN
:
9780273643746
Publisher
:
Financal Times Management
Subject
:
Business & Management, null
Binding
:
PAPERBACK
Pages
:
287
Year
:
2002
₹
3923.0
₹
3177.0
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This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
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