Different Thinking: Creative strategies for developing the innovative business

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If you really want to make a difference in your organization, then Different Thinking will show you how to do it. To succeed in an increasingly competitive world, individuals and businesses alike need to come up with new takes on old business models, fight commoditization and find unconventional avenues to growth. Different Thinking presents practical tools and strategies that can be used to help you drastically increase the value of your business. This groundbreaking new book demonstrates ways in which you can transform your company by: Challenging current business strategies; Creating new markets; Giving your products and services a radical makeover; Inventing innovative price and profit models. These changes will enable you to gain competitive advantage over your rivals and achieve the kind of success that you only dreamed of. If you are determined that your business should be more valuable, more successful and really stand out from the rest, then this is the book for you. About The Author Anja Foerster and Peter Kreuz are at the forefront of a new generation of European-based management thinkers. Their style: provocative, high-energy, with a strong bias for action. Their mission: to help organizations identify growth opportunities and game-changing strategies. It’s all about innovation, energy, and change. Their clients include BMW, IBM, Siemens and Xerox. Table of Contents Introduction Different thinking: strategy The 360° view: glean inspiration from other industries Dead centre: Get out of those middle-of-the-market segments – fast! Travel light: cut the ballast Different thinking: markets Out of the box: create completely new markets Maxi size and mini size: place no geographical limits on your success Mix it! Conquer new markets with innovative combinations Quasi-monopolies: be the champion Different thinking: products Product DNA: question existing product concepts Design matters: design as a competitive factor Experience inside: create an experience, trigger emotions Easy Inc: offer clarity, cut out the frills to make your product irresistible Different thinking: price Price DNA: question the established price models Price polarization: send your prices skyrocketing or plummeting – and win Pricing in-between. Be smart – position yourself in the middle of the market The Rockefeller Principle: give away the lamp and sell the oil Personalized price: let the customer set the price Free price: offer freebies to your customers and let others foot the bill Off you go!