Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

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From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is now open to character assassination in the bourgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues,Torrenzano and Davis share their secrets on dealing with problems at the top of today s news. They also take a step back to look at how the past and the future might inform our thinking about digital character assassination, from the secret slander wars between Thomas Jefferson and Alexander Hamilton, to futurists predictions on what the end of privacy will mean for civilization.

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Richard Torrenzano is chairman and chief executive of The Torrenzano Group, a strategic communications firm that helps organizations “take control of how they are perceived”. Mark W. Davis, a speechwriter for George H. W. Bush, is a consultant to global businesses in finance, defense, telecom, and with Fortune 500s in other sectors with the White House Writers Group, a public affairs firm in Washington, D.C.