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Domain-Namen Im Internet: Ein Wegweiser F R Namensstrategien 14.0%OFF

Domain-Namen Im Internet: Ein Wegweiser F R Namensstrategien

by Tim Schumacher, Thomas Ernstschneider and Andrea Wiehager

  • ISBN

    :  

    9783540429104

  • Publisher

    :  

    Springer

  • Subject

    :  

    Information Technology: General Issues, Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    231

  • Year

    :  

    2002

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4379.0

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  • Description

    Der Domainname ist Schlussel und Aushangeschild jeder Website. Je durchdachter die Wahl der Domain, um so besser die Kommunikation. Dieses Buch bietet einen Rundum-Service: ausgehend von der Bedeutung eines guten Domain-Namens bis hin zu Suche, Registrierung, Handel, Rechtsfragen und Zukunftsprognosen soll das Bewutsein fur den Domain-Namen als Grundlage von Marketingstrategien im Internet gescharft werden. Das Buch bietet auerdem eine Basis fur das Management von Domain-Portfolios und richtet sich an Internetverantwortliche in Unternehmen ebenso wie an Anwalte mit Schwerpunkt Online-Recht.

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