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Dynamics of Mass Communication 14.0%OFF

Dynamics of Mass Communication

by Dominick

  • ISBN

    :  

    9780071103183

  • Publisher

    :  

    Mcgraw-Hill Education

  • Subject

    :  

    Social Services & Welfare, Criminology

  • Year

    :  

    2006

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2725.0

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  • Description

    Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

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