E - Business Start - Up: The Complete guide to launching Your internet & digital enterprise

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ISBN

:

9788175541412
Publisher

:

Kogan Page Limited
Subject

:

Business & Management
Binding

:

Hardcover
Pages

:

484
Year

:

2001

₹

~~695.0~~

₹

695.0

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Description
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Would you like to start your own e-business and become a high-tech multimillionaire? Becoming an e-business entrepreneur is an exciting, challenging and potentially lucrative career move. E-Business Start-up gives you all the necessary information for you to launch you own company - and ensure its success. Rich with practical guidance and expert advice, it covers everything you need to know about:
- getting started - is your idea viable?
- preparing the business plan;
- doing your research;
- making the Internet work for you;
- raising money;
- financial planning;
- understanding the law;
- marketing - from branding to exporting;
- going public or selling out;
and much more.

With a "Ten Golden Rules" checklist and fascinating case studies of successful start-ups and the people behind them, E-Business Start-up is the essential guide for every budding high-tech entrepreneur.

Author Biography

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Philip Treleaven is Professor of Computing at University College London (UCL) where he has helped numerous students to launch their own e-businesses with his popular Digital Business foundation course. Having closely studied the phenomenal success of the United States’ high-tech entrepreneurs, he is ideally placed to draw out lessons that can be learnt for aspiring young people throughout the rest of the world. His mission is to introduce the entrepreneurial culture of the United States into British Universities.

A director of three companies, Philip is an authority on electronic commerce and ‘intelligent systems’. He has consulted for many of the leading US, European and Japnese high-tech companies, banks and retailers. He is also involved in the venture-capital world, particularly in finding funding for e-business start-ups.

A popular speaker and lecturer throughout the world, Philip Treleaven has published several books and over 150 papers.

Table of Contents

Part 1 Making Your Fortune
High-tech Entrepreneurs
High-tech Opportunities
Your High-tech Start-up
Making Real Money
Part 2 Launching Your Start-up
Your Money-making Strategy
Market Research
Preparing Your Business Plan
Setting Up Your Office
Business Documents
Recruitment
The Professionals
Part 3 Business on the Internet
Putting the Internet to Work for You
Getting an Internet Presence
Your Company Website
Internet Marketing
Electronic Commerce
Part 4 Financial Management for Small Business
Raising Money
Financial Management
Forecasting and Pricing
Book-keeping and Accounting
Accounting Software
Controlling Your Business
Taxation
Part 5 Law for Small Businesses
Forming a Company
Company Law Requirements
Contracts and Legal Forms
Intellectual Property Rights
High-tech Law
High-tech Intellectual Property Rights
Part 6 Marketing for Start-ups
Marketing
Branding
Public Relations
Advertising
Sales
Global Marketing and Exporting
Part 7 Information Sources and Glossary
Index
TOC
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- Part 1 Making Your Fortune
- High-tech Entrepreneurs
- High-tech Opportunities
- Your High-tech Start-up
- Making Real Money
- Part 2 Launching Your Start-up
- Your Money-making Strategy
- Market Research
- Preparing Your Business Plan
- Setting Up Your Office
- Business Documents
- Recruitment
- The Professionals
- Part 3 Business on the Internet
- Putting the Internet to Work for You
- Getting an Internet Presence
- Your Company Website
- Internet Marketing
- Electronic Commerce
- Part 4 Financial Management for Small Business
- Raising Money
- Financial Management
- Forecasting and Pricing
- Book-keeping and Accounting
- Accounting Software
- Controlling Your Business
- Taxation
- Part 5 Law for Small Businesses
- Forming a Company
- Company Law Requirements
- Contracts and Legal Forms
- Intellectual Property Rights
- High-tech Law
- High-tech Intellectual Property Rights
- Part 6 Marketing for Start-ups
- Marketing
- Branding
- Public Relations
- Advertising
- Sales
- Global Marketing and Exporting
- Part 7 Information Sources and Glossary
- Index