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Economics Of Strategy
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ISBN
:
9788126517756
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Publisher
:
Wiley India Pvt Ltd
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Subject
:
Business & Management
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Binding
:
paperback
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Pages
:
650
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Year
:
2008
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599.0
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527.0
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Description
Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. Table of Contents Introduction: Strategy and Economics Primer: Economic Concepts for Strategy Part I: Firm Boundaries The Evolution of the Modern Firm The Horizontal Boundaries of the Firm: Economies of Scale and Scope The Vertical Boundaries of the Firm Organizing Vertical Boundaries: Vertical Integration and Its Alternatives Diversification Part II: Market and Competitive Analysis Competitors and Competition Strategic Commitment The Dynamics of Pricing Rivalry Entry and Exit Industry Analysis Part III: Strategic Position and Dynamics Strategic Positioning for Competitive Advantage Sustaining Competitive Advantage The Origins of Competitive Advantage: Innovation, Evolution, and Environment Agency and Performance Measurement Part IV: Internal Organization Incentives in Firms Strategy and Structure Environment, Power, and Culture Strategy and the General Manager Glossary Name Index Subject Index
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