Engage!

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Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.

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Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.   He is also co-founder of the Social Media Club as well as a founding member of the Media 2.0 Workgroup. Globally recognized as one of the original thought leaders on the convergence of PR, Traditional Media and Social Media, Brian actively keynotes, moderates, and speaks at industry conferences, corporate events, and training workshops. He has also been actively writing about new PR since the mid 90s, documenting how the Web is redefining the communications industry. Brian blogs regularly at PR 2.0 and also runs bub.blicio.us. He contributes to TechCrunch, AllThingsD, and WebProNews. Table of Contents Foreword (Ashton Kutcher). Preface. Introduction: Welcome to the Revolution. PART I THE NEW REALITY OF MARKETING AND CUSTOMER SERVICE.    Chapter 1 The Social Media Manifesto: Engage or Die.    Chapter 2 The Case for Socializing Media, by the Numbers. PART II FOREVER STUDENTS OF NEW MEDIA.    Chapter 3 The New Media University: Social Media 101.    Chapter 4 The New Media University: Social Media 201.    Chapter 5 The New Media University: Social Media 202.    Chapter 6 The New Media University: Social Media 203.    Chapter 7 The New Media University: Social Media 301.    Chapter 8 The New Media University: Social Media 302.    Chapter 9 The New Media University: Social Media 303.    Chapter 10 The New Media University: Social Media 401.    Chapter 11 The New Media University: Social Media 402.    Chapter 12 The New Media University: Social Media 403.    Chapter 13 The New Media University: MBA Program--First Year.    Chapter 14 The New Media University: MBA Program--Second Year. PART III BRAND REPRESENTATIVE VERSUS THE BRAND YOU.    Chapter 15 Fusing the "Me" in Social Media and the "We" in the Social Web.    Chapter 16 Learning and Experimentation Lead to Experience. PART IV WE ARE THE CHAMPIONS.    Chapter 17 Defining the Rules of Engagement.    Chapter 18 The Conversation Prism: How to Listen.    Chapter 19 Unveiling the New Influencers. PART V THE SOCIAL ARCHITECT: DEVELOPING A BLUEPRINT FOR NEW MARKETING.    Chapter 20 The Human Network.    Chapter 21 The Social Marketing Compass: Creating a Social Media Plan.    Chapter 22 Divide and Conquer: Building Marketing and Service Teams Around Social Media Programs. PART VI A LITTLE LESS CONVERSATION, A LITTLE MORE ACTION: RISING ABOVE THE NOISE.    Chapter 23 A Tale of Two Cities: Social CRM and Relationship Management.    Chapter 24 The Contrast between Earned and Paid: When Paying for Friends Makes Cents.    Chapter 25 The New Media Scorecard: Measuring Investment Returns. Conclusion. Glossary. Notes. Index.