The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval. About The Author Brian Solis (San Francisco, CA; briansolis.com; endofbusiness.com) is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. He is also co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup. Globally recognized asone of the original thought leaders on the convergence of PR, Traditional Media and Social Media, Brian actively keynotes, moderates, and speaks at industry conferences, corporate events, and training workshops. He has been actively writing about new PR since the 1990s, documenting how the Web is redefining the communications industry. Brian blogs regularly at BrianSolis.com and also runs bub.blicio.us. He contributes to TechCrunch, AllThingsD, and WebProNews. Table Of Contents Foreword Katie Couric Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism This Is None of Your Business, So Make It Your Business Chapter 1 A Quiet Riot: The Information Divide and the Cultural Revolution The Human Genome Meets Digital DNA Don't Blame It on the Youth Ch-Ch-Changes Chapter 2 Youthquake: Millennials Shake Up the Digital Lifestyle Boom Digital Darwinism: Controlling Your Way to Obsolescence Chapter 3 The Medium Is No Longer the Message Social Networks as Your Personal Operating System (OS) Don't Google Me, Facebook Me Twitter Me This . . . The Facebook Generation Chapter 4 The Attention Deficit Crises and Information Scarcity Remorse and Social Network Fatigue Poster's Remorse Does Attention Bankruptcy Loom Behind the Thin Veil of Popularity? If You Can't Tweet 'Em, Join Them The Progress of Progress Chapter 5 The Evolution of the Network Economy and the Human Network Content Was King Context Is King: Defining Our Experiences The Shift in Networking: Nicheworks Bridge Social and Interest Graphs 36 Recognizing the Value of Nicheworks Interest Graphs Are the Constructs of Maturing Information Networks Chapter 6 The Nextwork: Defining Tomorrow's Information Network Do I Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with Those Who Are Friends of Mine It's a Smaller World, after All Information at the Speed of Tweets Chapter 7 Your Audience Is Now an Audience of Audiences with Audiences Short Attention Span Theater An Audience with an Audience of Audiences The People Formerly Known as the Audience The Psychology of the Audiences with Audiences Zuckerberg's Law Interest Graph Theory On-Demand Networking: Investing in Narrow and Wide Experiences Chapter 8 Convergence: The Intersection of Media and the Human Network The Digital Footprint IWant My Web TV. . . . Be Careful What You Wish For Channeling a Connected Audience The Living Room Is Alive and Clicking New Consumerism: From Clicks to Cliques An Audience of Information Ambassadors Chapter 9 Measures of Digital Influence and Social Capital: From Nobody to Somebody The Human Algorithm Digital Influence Creates a New Media World Order Defining Influence Seeking Relevance: The Social Consumer Hierarchy The Social Stock Market The Square Root of Influence Is Social Capital The New Era of Endorsements: When Nobodies Become Somebodies Influence Is Not Popularity and Popularity Is Not Influence The Tools of the Trade Influencing the Influencer Chapter 10 The Dawn of Connected Consumerism You Are Now Entering the Trust Zone A Day in the Life of the Connected Consumer Checking In to the New Reality of Geolocation Steering Action through Incentives When Purchases Become Social Objects It's Not How You See Me, It's How I Want You to See Me Chapter 11 The Rise of Collective Commerce On the Web, One Is a Lonely Number: Socializing Commerce The Fifth C of Community = Social Commerce Buy with Friends! The Savings of the Crowds Build It and They (Won't) Come The Laws of Attraction and Affinity ABC: Always Be Closing Chapter 12 Creating Magical Experiences m-Commerce: The Smartphone Makes Shoppers Smarter Reality Bytes Price Comparison Apps Lead to Purchases or Competitive Purchases Discounting Prices, but Not Loyalty Virtual Mirrors Reflect the True Persona of the Connected Customer Excuse Me While I Check Out Designing Shareable Experiences Chapter 13 Brands Are No Longer Created, They're Co-Created Branding the Customer Relationship If Ignorance Is Bliss, Awareness Is Awakening In the Human Network, Brands Become the Culmination of Shared Experiences The Awakening Flips the Switch The Poetry of Language and Media Chapter 14 Reinventing the Brand and Sales Cycle for a New Genre of Connected Commerce Plug into the Grid of Decision Making Once More, This Time with Feeling I'm Not Just Listening to You, I Hear You; I See and Feel What You're Saying Bring the Essence of Brand to Life Brand Essence Exercise A Model for Emotive Engagement Funneling Through Time The Collapse of the Funnel and Emergence of New Consumer Touchpoints The Decision-Making Circle Chapter 15 Aspiring to Reach beyond Conformity to Inspire Customers Market Fragmentation Leads to Diversification Behaviorgraphics The Interest Graph Is Alive: A Study of Starbucks's Top Followers Chapter 16 The Last Mile: The Future of Business Is Defined through Shared Experiences The Apple of My Eye: Designing Magical (and Shareable) Experiences The Laws of Engagement Like a Virgin: Treating Customers Like They Were Touched for the Very First Time Distribution of Engagement Resources and Strategies A Market in Transition Begets a Business in Motion Chapter 17 The Culture Code: When Culture and Social Responsibility Become Market Differentiators The Zappos Story: The Customer Service Shoe Is Now on the Other Foot Zappos: Putting the Customer in Customer Service Zappos: The Culture of Customer Advocacy Zappos: Delivering Happiness The New CEO: Chief Experience Officer In Good Company: Philanthropic Capitalism and the New Era of Corporate Social Responsibility Giving Back Is the New . . . Red One Day without Shoes: A March toward Prosperity and Social Responsibility Empathy Loves Company Chapter 18 Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Today The Adaptive Business Learns through Reflection and Leads through Projection The Dilemma's Innovator Rethinking the Future of Business: Building the Framework From Bottom Up to Top Down and Outside In to Inside Out Dell's Bells The Dellwether of Customer Sentiment The Future of Business Is Up to You Chapter 19 Change Is in the Air: The Inevitable March toward Change Management The Future of Business Starts with Change and Ends with Change Management The March toward Change Leads to Relevance: A Blueprint for Change Phase 1: Setting the Stage Phase 2: Managing Change Phase 3: Reinforcing Change Connecting Value Propositions to Personal Values This Is Your Time Chapter 20 What's Next? The Evolution of Business from Adaptive to Predictive Notes Index Acknowledgments.

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. Have David Meerman Scott Speak at Your Next Event. Index.