Event Management & Public Relations

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In the last couple of decades there has been enormous growth in the event management business. Event Management is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies. For any business meeting or social occasion you can think up, an event management team can be called in to organise it. The range of events that an event management business can supply is quite impressive. Most business contact an event management team because their expertise in the field should be second to none. Planning an event is a time consuming, stressful and costly affair. Event Management teams have contacts within their field in order to obtain the best price quotes and the most reliable service. Each Event Management System is custom configured based on client's requirements. These systems are used successfully to manage large and small events by agencies and in-house event management teams. About The Author Dr Savita Mohan (b. 1973) is a promising management professional having obtained MBA from Rohailkhand University, Masters in Human Resource Management from Dr. B.R. Ambedkar University, Agra with Gold medal & Ph.D. in Business Administration- Direct Marketing from the same University in the year 2002. She is having good 15 years teaching and research experience in the field of Management. As a testimony to her abiding interest in research areas she has to her credit 25 research papers published in various Journals at National & International Level apart from publication of 4 books. She has regularly contributed articles on general management and value system in well circulated newspapers. Besides, she has also presented papers of quality and latest philosophy on management subjects in the intellectual arena of Indian scenario. She has an enviable record of 100 projects for MBAs. Presently she has been guiding three scholars for Ph.D. Under her supervision. At the time of publication of this book Dr. Savita Mohan is the Director of GNIT-Management School in Greater Noida (U.P.) Table Of Contents Preface Introduction Event marketing: measuring an experience Importance of event of correlation and automation Proactive corporate management and the dynamics of public relations Event management: A CA service management Using real time Strategic change for strategy implementation Representing PR in the marketing mix A study on public relations variables in marketing mix modeling The conundrum of public relations versus marketing The role of public relations in management Incorporating sustainability in meetings and event management The employability prospects of graduates in event management Political public relations: spin, persuasion or relationship building Library public relations: new opportunities in a growing field Event Management services Towards an international event management body knowledge Bibliography Index