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Everything I know About Marketing I learned from Google
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ISBN
:
9780071074216
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Publisher
:
Tata Mcgraw Hill Education Private Limited
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Subject
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Business & Management
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Binding
:
Hardcover
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Pages
:
352
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Year
:
2010
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685.0
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Description
In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects. You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how: Apple is Googling its customers to remain relevant to their passion points GE is Googling its marketing plans by selling altruism Threadless is Googling its products by tapping the wisdom of crowds Barack Obama Googled his way to the top of the political ladder And now you, too, can Google your business to build meaningful connections with more customers than ever!
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Author Biography
Aaron Goldman is the founder and principal of Connectual, where he puts lessons learned from Google to good use via digital marketing consulting, recruiting, and business development.Table of Contents Chapter 1. Relevancy Rules Chapter 2. Tap the Wisdom of Crowds Chapter 3. Keep It Simple, Stupid Chapter 4. Mindset Matters Chapter 5. Be Where Your Audience Is Chapter 6. Don’t Interrupt Chapter 7. Act Like Content Chapter 8. Test Everything Chapter 9. Track Everything Chapter 10. Let the Data Decide Chapter 11. Brands Can Be Answers Chapter 12. Your Unique Selling Proposition Is Critical Chapter 13. Your Competition Is Broader Than You Think Chapter 14. You Can Learn a Lot from a Query Chapter 15. Sex Sells Chapter 16. Altruism Sells Chapter 17. Show Off Your Assets Chapter 18. The More Shelf Space, the Better Chapter 19. Make Your Company a Great Story Chapter 20. Don’t Rely on Search Engine Marketing Alone Chapter 21. Future-Proofing Conclusion Index
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