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Extending The Supply Chain : How Cutting-Edge Companies Bridge The Critical Last Mile Into Customers
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ISBN
:
9788120337534
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Publisher
:
Phi Learning
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
272
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Year
:
2009
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325.0
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292.0
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Description
“Extending the Supply Chain provides the definitive guide to delighting last-mile customers. Defines, explains, and guides readers through the challenges of marketing, IT, order fulfillment, and delivery while showing how the integration of the parts brings a competitive edge. An essential part of a 21st century manager’s bookshelf.” Jason Ackerman, President, Fresh Direct Learn how companies can minimize costs and increase customer loyalty by using new technology as a criticalpart of supply chain strategy. This guide encompasses models and methods used by leading companies with exceptional supply chain programs, and shows how to create a more profitable program in your organization. It provides clear examples, charts, graphs and practical tools to help you establish and maintain a dynamic customer-focused fulfillment operation, and offers proactive strategies for seamlessly integrating marketing and technology initiatives into your supply chain strategy. Table of Contents Foreword Preface Part I: Introduction Chapter 1: The Create Divide Between Customers and Retailers Part II: Strategies Chapter 2: Decoupled Extended Supply Chains Chapter 3: Semi-Extended Supply Chains Chapter 4: Fully Extended Supply Chains Chapter 5: Centralized Extended Supply Chains Part III: Transforming the Supply Chain Chapter 6: Strategy—Meshing Operational and Marketing Goals Chapter 7: Marketing—Tapping Customers’ Latent Desires Chapter 8: Supply Chain—How to Bridge the Last Mile Chapter 9: Information Technology—Facilitating Learning and Streamlining Transactions Chapter 10: The Future of the Extended Supply Chain Index
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