Failure Inc. : 52 Ways to Go Under in Business PB

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Why would you be interested in prescriptions for failure? If you are worried about your business, wouldn’t it make more sense to read about how to succeed? Perversely, Howard Eisner says: “NO. There are many books about how to succeed, and (a) people are tired of the same old boring suggestions, and (b) few can claim great success by having followed the suggestions contained in them.” So in Failure, Inc. he tries a different tack, based upon the proposition that fear of failure makes a more direct and lasting impression. For some reason, people pay a lot more attention to “ways to fail” than they do to “ways to succeed.” Wherever the fault lies, there are a whole lot of disconnects out there, and we hope you’ll consider the fifty-two short chapters in these pages. With one for each week of the year, you can take seven days to ruminate about each one. Or, if you are in a hurry to get off the slippery Failure, Inc. trail, Howard Eisner has provided 52 proven ways to counter any of your

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Howard Eisner, DSc, is a rare and much-desired combination of tech guru and business manager extraordinaire. He has held various engineering and executive management positions in the high-tech industry and written extensively on both technical and management topics. He is currently a professor in the Engineering Management and Systems Engineering Department at the George Washington University.