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Farce to Force: Building Profitable E-Commerce Strategies
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ISBN
:
9780538726771
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Publisher
:
South-Western Educational Pub
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Subject
:
Business & Management, Industry & Industrial Studies, Education
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Binding
:
HARDCOVER
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Pages
:
240
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Year
:
2006
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2465.0
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Description
Though it's a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices - as well as perceptions that the Internet is not a viable sales channel. Farce to Force sets the record straight. Written by an author extremely well versed in the dynamics of e-business, this timely, insightful book takes the reader step-by-step through the process of choosing the right e-commerce strategy and building a plan to achieve success. It is packed with helpful templates and powerful techniques to implement effective strategy, as well as examples of successful e-commerce marketing techniques and additional resources to build programs.
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