Firms of Endearment : How World-Class Companies Profit From Passion and Purpose

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It's a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today's most successful companies are those who've brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. Firms of Endearment illuminate this: the most fundamental transformation in capitalism since Adam Smith. It's not a book about corporate social responsibility: it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they've earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It's about gaining "share of heart," not just share of wallet. It's about aligning the interests of all stakeholders, not just juggling them.For Sale in Indian subcontinent onlyFeaturesHow companies that earn "share of heart" and not just share of wallet are leading the greatest transformation in capitalism since Adam Smith See how world-class companies like Whole Foods, IKEA, and Costco are writing the new rules of capitalism.Discover why today's most socially-responsible companies are blowing away the S&P 500 averages, year after year!Learn from powerful examples to deliver the emotional, experiential, and social value your stakeholders demand.ContentsIt’s Not Share of Wallet Anymore; It’s Share of HeartNew Age, New Rules, New CapitalismThe Chaotic InterregnumEmployees–The Decline and Fall of Human ResourcesCustomers–The Power of LoveInvestors–Reaping What FoEs SowPartners–Elegant HarmoniesSociety–The Ultimate StakeholderCulture–The Secret IngredientLessons LearnedCrossing Over to the Other Side