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Gaining And Sustaining Competitive Advantage
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ISBN
:
9788120342323
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Publisher
:
Prentice-Hall
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
512
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Year
:
2011
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425.0
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323.0
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Description
This book provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. The author explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. Unique Attributes : Integrates strategic management research Includes the latest research Ensure accessibility and applications by providing examples and case studies. Table of Contents Preface PART I: The Logic of Strategic Analysis Chapter 1 Introduction: What is Strategy Chapter 2 Firm Performance and Competitive Advantage Chapter 3 Evaluating Environmental Threats Chapter 4 Evaluating Environmental Opportunities Chapter 5 Evaluating Firm Strengths and Weaknesses: The Resource-Based View PART II: Business Strategies Chapter 6 Cost Leadership Chapter 7 Product Differentiation Chapter 8 Flexibility: Real Options Analysis Under Risk and Uncertainty Chapter 9 Tacit Collusion: Cooperation to Reduce Competition PART III: Corporate Strategies Chapter 10 Vertical Integration Strategies Chapter 11 Diversification Strategies Chapter 12 Implementing Corporate Diversification Chapter 13 Strategic Alliances Chapter 14 Merger and Acquisition Strategies Chapter 15 International Strategies Bibliography Index
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