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Handbook of CRM: Achieving Excellence in Customer Management 29.0%OFF

Handbook of CRM: Achieving Excellence in Customer Management

by Adrian Payne

  • ISBN

    :  

    9780750664370

  • Publisher

    :  

    Butterworth-Heinemann

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    438

  • Year

    :  

    1031

₹

6186.0

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₹

4392.0

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  • Description

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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