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ISBN
:
9780230638426
Publisher
:
Macmillan Publishers India
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
280
Year
:
2009
₹
399.0
₹
335.0
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View DetailsDescription
Employers want to know why you are the best choice for the job. Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use.
Author Biography
Brenda S. Bence is an internationally recognized branding expert, certified professional coach, powerhouse speaker and award winning author.
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