Industrial Economics and Management Principles

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The book Industrial Economics and Management Principles is sure to prove very useful for the students of Uttar Pradesh Technical University, Lucknow, pursuing Master degree in Social Work, Management, Economics and Commerce. Primary aim of preparing this book is to present the subject matter in such a way that a student not only finds it useful in preparing himself for examination, but also he is able to understand fully the science of economics and management.This book is very exhaustive and has been written in a simple way to help the students to secure very good marks. Each and every chapter of the book has been dealt with very critically and conclusions have been drawn quite logically. Table Of Contents : PART 1INDUSTRIAL ECONOMICSUNIT-I1.Nature and Significance of Economics2.Micro and Macro EconomicsUNIT-II3.Concept of Demand4.Concept of Supply5.Theory of Consumer's Behaviour Utility Analysis6.Consumer Surplus7.Elasticity of Demand8.Indifference Curve AnalysisUNIT-III9.Nature and Functions of Money10.Value of Money11.Brief Idea of Functions of Banking System12.Inflation and Measures to Control it13.Business FluctuationsPART 2MANAGEMENT PRINCEPLESUNIT-IV1.Meaning, Nature and Significance of Management2.Management Process3.Evolution of Management ThoughtUNIT-V4.Factors of Individual (Human) Behaviour5.Perception6.Learning7.Personality8.Interpersonal Relationship and Group BehaviourPractice Exercise About Author : Dr. Rajan Misra has high educational credentials like M.A. in Sociology [A.C], N.E.T., M.S.W., M.B.A., Ph.D. A result oriented professional with over 10 years of proven success in social and community welfare, he is currently associated with Dr. Bhim Rao Ambedkar Polytechnic, Agra as its Director. He has an insightful experience in project/program management activities, project planning and coordination ensuring compliance with determined objectives to maximize effectiveness.He has presented research papers/article in national/international seminar/conferences. Many of his monographs based on social problems have been reviewed by world fame sociologists.