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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
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ISBN
:
9788131509982
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Publisher
:
J Ross Publication
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
422
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Year
:
2009
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799.0
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639.0
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Description
Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products. Key Feature Describes commercialization of innovation and new products in fast-paced, high-tech markets and matching technological innovation to market opportunities. Details how to manage portfolios of technologies and products for market leadership Provides numerous case studies of business-to-business and high-tech products and markets that embody managerial challenges in a new product development environment. Table of Contents 1.Introduction 2. High-Technology Strategic Context 3. Aggregate Strategy 4. Marketing Management 5. Product Platform and Knowledge Integration 6. Product Development Process 7. Excellence in Design and Product Reliability 8. Flawless Execution and Global Resource Management 9. Project Management in Product Development 10. Best Practices for Managers of Product Development 11. Managing Product and Technology Portfolios for Shareholder Value
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