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International Business
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ISBN
:
9788126516445
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Publisher
:
Wiley India Pvt Ltd
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
740
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Year
:
2008
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659.0
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546.0
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Description
Now there’s an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and processes.Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives. Table of contents : Part I: Concepts And Theories In An International BusinessInternational Trade Theory and ApplicationForeign Direct Investment—Theory and ApplicationThe Multinational EnterprisePart II: Endowment And Environments of International Business Country CompetitivenessThe Cultural EnvironmentThe Political and Legal EnvironmentPart III: Global Markets And InstitutionsInternational Economic and InstitutionsThe International Monetary System and the Financial MarketsPart IV: International Business StrategiesInternational Entry StrategiesOrganizing and Structuring Global OperationsBuilding and Managing Global Strategic Alliances (GSAs)Managing Global Research and Development (R&D)Part V: Funtional IB AreasFinancial Management for Global OperationsInternational Accounting for Global OperationsGlobal Marketing and Supply ChainGlobal Human Resources ManagementPart VI: Emerging Issues In International BusinessGlobal Internet and E-CommerceEthics and Corruption in the Global MarketplaceGlossaryCreditsOrganization IndexName IndexSubject Index
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