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ISBN
:
9780333968079
Publisher
:
Palgrave Macmillan
Subject
:
Business & Management, Industry & Industrial Studies, Education
Binding
:
PAPERBACK
Pages
:
656
Year
:
2002
₹
5114.0
₹
4142.0
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View DetailsDescription
The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case studies with questions, the text offers an accessible introduction to the study of management.
Author Biography
Richard Pettinger is Business and Management Consultant, Lecturer in Management, University College, London.
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