Kellogg On Strategy : Concepts, Tools And Frameworks For Practitioners

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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively.

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David Dranove is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is the former chair of the Department of Management and Strategy, and his current research and teaching focus is on problems in industrial organization and business strategy. He has published extensively in the fields of economics and strategy, and his Wiley textbook, The Economics of Strategy, has netted almost $2 million since 1999. He has published over seventy research papers in such journals as Management Science, The Journal of Economics and Management Strategy, and Strategic Management Journal, and has been profiled in Business Week online. His course on Value Creation Strategy is part of the continuing education program for INFORMS (The Institute for Operations Research and Management Science.) Finally, he consults regularly for leading private and public sector organizations about issues in strategic management and antitrust. Sonia Marciano is Institute Fellow and Senior Lecturer at Michael Porter's Institute for Strategy and Competitiveness at the Harvard Business School. Prior to joining the Institute, Professor Marciano spent eight years as a Clinical Professor of Management and Strategy at the Kellogg School of Management, as well as an Adjunct Professor of Strategy at the University of Chicago. She is continuously involved with executive education programs for consulting and manufacturing firms. Shealso has taught strategy and economics for executive education programs in the U.S., Canada and Europe. Table of Contents Introduction Getting Ready to Do Strategy B Minus C: Positioning Your Firm against the Competition Affirming Your Competitive Advantage: The Resources and Capabilities Audit Measuring Your Competitive Advantage: A Toolkit The Cancer of Competition: How to Diagnose It The Cancer of Competition: How to Cure It The Threat of Entry and How to Combat It How to Sustain Your Competitive Advantage Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market Index