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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value 27.0%OFF

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

by Dave Ulrich and Norm Smallwood

  • ISBN

    :  

    9781422110300

  • Publisher

    :  

    Harvard Business School Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    270

  • Year

    :  

    2007

₹

1799.0

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₹

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  • Description

    Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.

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