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Living Brands 11.0%OFF

Living Brands

by Nadeau

  • ISBN

    :  

    9780070659216

  • Publisher

    :  

    MCGRAW-HILL EDUCATION

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    336

₹

475.0

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₹

422.0

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  • Description

    Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs.

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