Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Living The Brand |
Living The Brand
-
ISBN
:
9780749443160
-
Publisher
:
Kogan Page Limited
-
Subject
:
Business & Management
-
Binding
:
Paperback
-
Pages
:
224
-
Year
:
2004
₹
325.0
₹
325.0
325.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values intothe organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create ‘brand champions’. The themes of Living the Brand are: employees flourish in organizations where they identify with the brand; organizations flourish when the brand has relevance and creates meaning; purpose and values are not created – they exist; the issue is how well they are articulated and embedded; brand clarity creates freedom; brands come to life when the boundaries between the internal and external blur; stories and myths are important for sustaining brands; living the brand requires imagination.
Related Items
-
of
-
OFFER
Branding Governance: A Participatory Approach to the Brand Building Process
Nicholas Ind
Starts At
4401.0
5118.0
14% OFF
-
OFFER
Inspiration: Capturing the Creative Potential of Your Organization illustrated edition Edition
Nicholas Ind
Starts At
6141.0
6397.0
4% OFF
-
OFFER
Improve Your Marketing To Grow Your Business : Insights And Innovation That Drive Business And Brand Growth
Hasting
Starts At
468.0
600.0
22% OFF
-
OFFER
Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
Dave Ulrich
Starts At
1313.0
1799.0
27% OFF
-
OFFER
Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
Richard Torrenzano
Starts At
739.0
850.0
13% OFF
-
OFFER
Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
Neville Isdell
Starts At
359.0
499.0
28% OFF
-
OFFER
Brand Anarchy: Managing corporate reputation
Stephen Waddington
Starts At
1310.0
1702.0
23% OFF
-
OFFER
Living Farms: Encouraging Sustainable Smallholders in Southern Africa
Martin Whiteside
Starts At
1704.0
2400.0
29% OFF
-
OFFER
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Jean-Noel Kapferer
Starts At
4214.0
5545.0
24% OFF
-
OFFER
Retailization: Brand Survival in the Age of Retailer Power
Lars Thomassen
Starts At
2120.0
2986.0
29% OFF
-
OFFER
Brand Sense (How to build powerful brands through touch, taste, smell, sight & sound)
Martin Lindstrom
Starts At
250.0
325.0
23% OFF
-
OFFER
Arsenal Winning Together: The Story of the Arsenal Brand
John Simmons
Starts At
156.0
195.0
20% OFF
-
OFFER
Making Rain: The Secrets of Building Lifelong Client Loyalty
Andrew Sobel
Starts At
1143.0
1395.0
18% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start
Robert T. Kiyosaki
Starts At
446.0
595.0
25% OFF
