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Managing Innovation: Integrating Technological, Market And Organizational Change
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ISBN
:
9788126534050
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Publisher
:
Wiley India Pvt Ltd
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
529
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Year
:
2012
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719.0
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596.0
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Description
Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors. The 4th edition will continue to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the management of innovation field. Building on extensive user feedback, thenew edition features new globally-focused case illustrations, expanded discussion of contemporary issues in innovation and improved online lecturer support. Table of Contents PART 1: MANAGING INNOVATION. Innovation - what it is and why it matters. Innovation as a core business process. PART 2: CONTEXT. Building the innovative organization. Developing an innovation strategy. PART 3: SEARCH. Sources of innovation. Innovation networks. PART 4: SELECT. Decision making under uncertainty. Building the innovation case. PART 5: IMPLEMENT. Creating new products and services. Exploiting new ventures. PART 6: CAPTURE. Capturing the benefits of innovation. Capturing learning from innovation.
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