0

My Bag

0.00

₹

Download App

Marketing Essentials in Hospitality and Tourism: Foundations and Practices 4.0%OFF

Marketing Essentials in Hospitality and Tourism: Foundations and Practices

by Stowe Shoemaker and Margaret Shaw

  • ISBN

    :  

    9780131708273

  • Publisher

    :  

    Prentice Hall

  • Subject

    :  

    Industry & Industrial Studies, Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    640

  • Year

    :  

    2007

₹

12879.0

4.0% OFF

₹

12363.0

Buy Now

Shipping charges are applicable for books below Rs. 101.0

View Details

(Imported Edition) Estimated Shipping Time : 25-28 Business Days

View Details

Share it on

  • Description

    Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides,readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.

Related Items

-

of

  • OFFER

    Tourism Marketing: A Collaborative Approach

    Fyall Alan

    Starts At

    396.0

    445.5

    11% OFF

  • OFFER

    Travel and Tourism Marketing (Deca)

    Dotty Oelkers

    Starts At

    1615.0

    1879.0

    14% OFF

  • OFFER

    International Marketing Travel & Tourism

    Francois Vellas

    Starts At

    3750.0

    4361.0

    14% OFF

  • OFFER

    Essentials of Marketing: Text and Cases

    LESTER MASSINGHAM' 'GEOFFREY A. LANCASTER

    Starts At

    747.0

    849.0

    12% OFF

  • Tourism Marketing

    Manjula Chaudhary

    Starts At

    750.0

  • OFFER

    Essentials of Marketing

    William Perreault

    Starts At

    4709.0

    7136.0

    34% OFF

  • OFFER

    Essentials of Marketing

    Willi Perreault Jr

    Starts At

    2414.0

    2981.0

    19% OFF

  • OFFER

    Marketing for Hospitality and Tourism

    Philip Kotler

    Starts At

    2053.0

    2388.0

    14% OFF

  • OFFER

    Cases in Hospitality and Tourism Management

    Robert M. O

    Starts At

    571.0

    689.0

    17% OFF

  • OFFER

    Marketing for Hospitality and Tourism

    Kotler

    Starts At

    514.0

    585.0

    12% OFF

  • OFFER

    Marketing for Hospitality & Tourism (5th Edition)

    Philip R Kotler

    Starts At

    27391.0

    28533.0

    4% OFF

  • OFFER

    Essentials of Marketing

    Frances Brassington

    Starts At

    3021.0

    4255.0

    29% OFF

  • OFFER

    HOSPITALITY AND TRAVEL MARKETING

    Alastair M. Morrison-purdue University

    Starts At

    396.0

    445.5

    11% OFF

  • OFFER

    HRM in Tourism and Hospitality: International Perspecives on Small to Medium-sized Enterprises

    Darren Lee-ross

    Starts At

    207.0

    225.0

    8% OFF

  • OFFER

    Strategic Management for Hospitality and Tourism

    Fevzi Okumus

    Starts At

    4480.0

    5532.0

    19% OFF

  • OFFER

    Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

    Scott McCabe

    Starts At

    2587.0

    3404.0

    24% OFF

  • OFFER

    Timeshare Management: The key issues for hospitality managers (Hospitality, Leisure and Tourism)

    Tammie J. Kaufman

    Starts At

    2587.0

    3404.0

    24% OFF

  • OFFER

    Tourism Marketing

    M A Khan

    Starts At

    438.0

    600.0

    27% OFF

  • OFFER

    Tourism Marketing

    R.K. Malhotra

    Starts At

    792.0

    1100.0

    28% OFF

  • OFFER

    Getting it Right the Second Time

    Michael Gershman

    Starts At

    209.0

    295.0

    29% OFF

  • The One Minute Sales Person

    Nayantara Sahgal

    Starts At

    299.0

  • OFFER

    The Practice of Marketing

    Shyamal Ghose

    Starts At

    209.0

    295.0

    29% OFF

  • OFFER

    Strategic Marketing for Educational Institutions (2nd Edition)

    Philip R Kotler

    Starts At

    4639.0

    6355.8

    27% OFF

  • OFFER

    Applied Marketing

    Githa S. Heggde

    Starts At

    160.0

    200.0

    20% OFF

  • OFFER

    50 Ways to Make Google Love Your Web Site

    Steve Johnston

    Starts At

    379.0

    499.0

    24% OFF

  • Selling (Collins Business Secrets)

    Nick Constable

    Starts At

    225.0

  • Marketing (Collins Business Secrets)

    Peter Spalton

    Starts At

    225.0

  • Go-Givers Sell More

    Bob Burg

    Starts At

    699.0

  • OFFER

    Killing Giants: 10 Strategies to Topple the Goliath in Your Industry (French Edition)

    Stephen Denny

    Starts At

    487.0

    650.0

    25% OFF

© 2016, All rights are reserved.

Subscribe to Our Newsletter

 

Are you sure you want to remove the item from your Bag?

Yes

No

Added to Your Wish List

OK

Your Shopping Bag

- 1 Item

null

Item

Delivery

Unit Price

Quantity

Sub Total

Shipping Charges : 0.0 Total Savings        : Grand Total :

Order Summary