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Marketing for Hospitality and Tourism 14.0%OFF

Marketing for Hospitality and Tourism

by Philip Kotler

  • ISBN

    :  

    9788131759349

  • Publisher

    :  

    Pearson

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    708

  • Year

    :  

    2012

2388.0

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  • Description

    DescriptionThe most widely used Hospitality marketing text this leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.For Sale in Indian subcontinent only

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