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Marketing for the Mental Health Professional: An Innovative Guide for Practitioners
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ISBN
:
9780470560914
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Publisher
:
John Wiley & Sons
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Subject
:
Psychology
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Binding
:
Paperback
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Pages
:
194
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Year
:
405
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2900.0
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2494.0
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Description
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."—Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."—Melinda Edwards, MD, PsychiatristA hands-on guide to building a successful mental health practiceThere is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:Using customer-based selling to create a thriving practiceDeveloping effective strategies for engaging clients, building credibility, and earning loyaltyIdentifying true prospectsthat will lead to long-term successUsing power, influence, and persuasion to help grow your practiceCreating an impression and being rememberedUsing Internet technology to start a conversation and build relevanceA practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
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Author Biography
David P. Diana, MA, LPC, is director of sales and marketing for a large behavioral healthcare organization. He writes a popular weekly blog on sales and marketing for mental health professionals and consults with behavioral healthcare organizations throughout the United States. The author can be reached at his Web site: www.davidpdiana.com.
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