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Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs 14.0%OFF

Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

by Jerry W. Gilley

  • ISBN

    :  

    9781555424022

  • Publisher

    :  

    Pfeiffer & Company

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Year

    :  

    1992

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4009.0

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  • Description

    Boost the image of your HRD department and carve a solid niche in the organizational chart for your position.Discover how to:* Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute to the bottom lineThis handy guide explains how to use a range of marketing tools including client research, cost/benefit analyses, and promotional techniques to implement a strategic HRD marketing plan.

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