Microsoft Office Live Small Business: Take Your Business Online!

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Written by well-known author and Microsoft Office expert Katherine Murray, with insights from the Microsoft Office Live product group, this practical tutorial expertly illustrates how to use Microsoft Office Live to take your business online. It includes case studies, and real-world techniques for managing your small business; helps you choose the offerings that are right for your business; shows you how to take your business online—create and manage a website, market your site, and track site statistics Table of Contents Your Small Business on the Web The State of the Web Today Small Businesses on the Web Getting Your Business on the Web Online Sales and Marketing-It's Your World Managing Your Business Information What's Next Introducing Microsoft Office Live Small Business Your Web Site, Your Way Stay in Touch with Office Live Mail Get Organized Online with Calendars and Contacts Sell Products on Your Site Advertise Online with Search Marketing Create E-Mail Marketing Campaigns Know Your Web Traffic Manage Your Business Data Cultivate Your Client Relationships Your Account, Your Way What's Next Getting Started with Microsoft Office Live Small Business System Requirements for Office Live Creating Your Office Live Small Business Account A Look Around the Office Live Small Business Window Introducing Office Live Small Business Services Setting Up Your Web Site Account Working with Domains Creating E-Mail Accounts Working with Account Settings Where to Go for Help What's Next Designing Your Site Introducing the Web Tools Choosing a Theme and a Header Style Working with Colors and Fonts Setting Page Headers and Footers Adding Text to Your Site Formatting and Editing Text Uploading Your Images Adding Hyperlinks Adding a Logo to Your Site Adding Pages Selecting a Navigation Style Adding Keyword and Description Metatags Previewing Your Site Organizing Site Resources What's Next Taking Your Site to the Next Level Changing Page Layout Adding Tables Enhancing Your Site Functionality with Web Modules Using Advanced Web Features What's Next Tracking Your Web Statistics Why Is It Important to Track Your Site? Getting Started with Reports The Big Picture: Overview Reports Understanding Your Visitors Displaying Site Usage Reviewing Referring Sources Tracking Keywords Checking Page Usage Views Displaying System Statistics Reviewing Administration Reports What's Next Staying in Sync with Microsoft Office Live Small Business Mail Getting Started with Office Live Mail Checking, Creating, and Sending E-Mail Working with Contacts Instant Messaging Peers, Vendors, and Clients Updating Your Calendar What's Next SellingProducts Online What Is Store Manager? Activating Store Manager Getting Started with Store Manager Getting Ready to Process Payments Creating Your Product Pages Listing Your Products Turning on Your Shopping Cart Activating Your Store What's Next Promoting Your Business Advertising on the Web Getting Started with Online Promotions Setting Up adManager Creating an Ad Creating E-Mail Marketing Campaigns What's Next Chapter 10 Working with Business Applications A Quick Look at Business Applications Getting Started with Contact Manager A Quick Look at the Business Applications Window Working with Document Manager Using the Team Workspace Adding Business Applications What's Next Chapter 11 Working with Microsoft Office Live Workspace Introducing Office Live Workspace Anatomy of an Office Live Workspace Adding Documents to a Workspace Working with Documents Sharing Your Workspace What's Next Chapter 12 Using the Resource Center Getting Free, Fast Phone and E-Mail Support Exploring theResource Center Displaying How-To Articles Getting Help from Your Peers Now It's Your Turn