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MODERN MASS MEDIA
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ISBN
:
9788126124299
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Publisher
:
Anmol Publications Pvt. Ltd.
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Subject
:
Medical Study & Revision Guides & Reference Material
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Pages
:
320
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Year
:
2006
₹
900.0
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648.0
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Description
Of late, "The electronic media are transforming every aspects of man's life and restructuring civilization, not so much by the content of their message, as by the nature itself of television, movies, computers and other media", writes Marshall McLuhan.The book contains the following chapters-Introduction; The Background; Media Setup; The Organisation; The Structure; The News; The Reporting; The Editing; and New Role of Media; etc.Certainly, this will prove informative and useful for aspirants as well as professionals in the field. About Author : M.H. Syed, an academic and scholar in his own right, is a prolific writer. A social scientist to the core, he has studied Journalism thoroughly. He has already published many outstanding books, while many are in press. Having contributed dozens of articles in various esteemed journals, he is anestablished name in literary circles. Contents : PrefaceIntroductionThe BackgroundMedia SetupThe OrganisationThe StructureThe NewsThe ReportingThe EditingNew Role of Media BibliographyIndex
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