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Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too
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ISBN
:
9780787983666
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Publisher
:
Jossey-Bass
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Subject
:
Economics, Business & Management
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Binding
:
PAPERBACK
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Pages
:
224
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Year
:
2006
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1702.0
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Description
In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial x201C;type,x201D; and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.
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