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New Venture Management : The Entrepreneur's Roadmap
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ISBN
:
9788131722169
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Publisher
:
Pearson
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
352
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Year
:
2008
₹
425.0
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314.0
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Description
This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.For Sale in Indian subcontinent onlyFeaturesThis text discusses the various ways individuals find venture opportunities such as establishing a home-based business, or by purchasing a franchise. This text discusses the start-up issues faced by new ventures, with specific attention given to developing an effective business plan, and the legal forms necessary to start an organization. It explains the marketing research needed for an emerging venture as well as the strategic pricing needs of new ventures. It deals with financial challenges. It covers the critical sources of capital, financial statements, record-keeping, and financial analysis. This text focuses on the challenges of managing new ventures. Attention is directed to unique challenges confronting the growing venture and the human resource management functions.ContentsPART I: NEW VENTURE OPPORTUNITIES New Ventures: The Quite Giant New or Acquired Ventures: The Pathways Franchising: The Hybrid PART II: NEW VENTURE PLANNING Successful Business Plans: The Roadmap Legal Forms of Ventures:The Structure PART III: NEW VENTURE MARKETING Market Research: The Niche Strategic Pricing: The Hook PART IV: NEW VENTURE FINANCING Start-Up Capital: The Injection Financial Statements: The Scorecard Financial Analysis: The Gauges PART V: NEW VENTURE GROWTH MANAGEMENT Human Resources: The People Growing Ventures: The Future
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