Entrepreneurship: A South-Asian Perspective 1st Edition

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Post liberalization, India has unleashed its entrepreneurial talent. Thousands of entrepreneurs were born in the last decade itself and many of them have made global marks. Though David McClelland and team had demonstrated nearly fifty years ago in India that entrepreneurs could be developed through psychological education, and the Gujarat experience demonstrated beyond doubt the same thing, entrepreneurial education was limited to a few select institutions. However, post liberalization, several universities and institutions in India are offering courses on entrepreneurship. This book, Entrepreneurship: A South-Asian Perspective, deals with various facets of entrepreneurship and is meant to meet the requirements of management and commerce students of various universities across the country. Salient Features A clear set of learning objectives provides a preview of the chapter material. A list of the key terms appears at the end of each chapter, and a complete glossary is included at the end of the book. Several real-life examples and cases from India andabroad are included in the chapters. Entrepreneurship in Practice: Boxed items throughout the text illustrate one or more innovative ideas related to entrepreneurship. The Entrepreneurial Process: Short vignettes about the entrepreneurial process are included throughout the text to show how practicing entrepreneurs handle specific challenges and opportunities that are considered the leading edge today. The Global Perspective: Short illustrations present interesting entrepreneurial issues around the world to demonstrate how practicing entrepreneurs handle specific challenges from the global environment that are prevalent today. Entrepreneurial Case Analyses: Comprehensive case studies that illustrate venture creations or managerial ideas and problems confronted by actual firms are presented. About the Author Dr. T. V. Rao is currently an adjunct professor at the Indian Institute of Management, Ahmedabad (IIMA). He is also the founder and chairman of T. V. Rao Learning Systems Pvt. Ltd. (TVRLS) a research-based consulting firm located in Ahmedabad and Bangalore. Dr. Rao worked at IIMA full time between 1973 and 1994. At IIMA, Professor Rao teaches intellectual capital management, talent management, and developing entrepreneurial personality. Earlier he designed and taught the Laboratory in Entrepreneurial Motivation and has authored over fifty books of which four were on entrepreneurship. Dr. Rao is also the founder and first president of National HRD Network and honorary director of the Academy of Human Resources Development. Dr. Rao has also conducted and evaluated various entrepreneurial development programs in India and Malaysia in late seventies and eighties. He worked with Dr. David McClelland of Harvard University to study psychosocial maturity levels of Indian children and adults. Dr. Rao also worked with Commonwealth Secretariat, London, to review the entrepreneurial skill development programs in Commonwealth countries. Table of Contents 1. The Revolutionary Impact of Entrepreneurship 2. The Individual Entrepreneurial Mind-Set and Personality 3. Corporate Entrepreneurial Mind-Set 4. The Social and Ethical Perspectives of Entrepreneurship 5. Creativity and Innovation 6. Methods to Initiate Ventures 7. Legal Challenges in Entrepreneurship 8. The Search for Entrepreneurial Capital 9. The Assessment Function with Opportunities 10. The Marketing Aspects of New Ventures 11. Financial Statements in New Ventures 12. Business Plan Preparation for New Ventures 13. Strategic Growth in Entrepreneurship 14. The Valuation Challenge in Entrepreneurship 15. The Final Harvest of a New Venture 16. Entrepreneurship: The India Way Entrepreneurial Case Analyses (Part 1 - Part 6) GlossaryIndex