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Persuasion in Practice 0002 Edition
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ISBN
:
9780803933170
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Publisher
:
Sage Publications (CA)
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Subject
:
Encyclopaedias & Reference Works
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Binding
:
Paperback
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Year
:
1991
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5545.0
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4768.0
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Description
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, Persuasion in Practice deftly answers these questions and helps debunk many of the myths surrounding this topic. The book builds upon and extends the earlier book Persuasion: Theory and Context which wasdescribed by George Gerbner as a book that `returned persuasion to the mainstream of communication'. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media. For the academic or student wishing to understand better the theoretical and research origins of current thinking on persuasion - or for the practitioner in all of us wanting to know how this current thinking translates in to practice - you can't find a better resource than Persuasion in Practice.
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