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Principles of Communication 12.0%OFF

Principles of Communication

by Vijaya Somasundaram

  • ISBN

    :  

    9788172732585

  • Publisher

    :  

    Authorpress

  • Subject

    :  

    Language: Reference & General

  • Binding

    :  

    Hardcover

  • Pages

    :  

    350

  • Year

    :  

    2005

₹

585.0

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₹

514.0

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  • Description

    Communication is the process of exchanging information usually via a common system of symbols. It occurs only when when there are two associated information producing procoess and the output from one process is the functional inverse of the other process output. Communication is so deeply rooted in human behaviours and the structures of society that it is difficult to think of social or behavioural events that are absent communications. About Author : Vijaya Somasundaram, a professor of a media and communication studies, received his M.Sc. and Ph.D. degrees in journalism and mass communication in 1993 and 1996, respectively. Contents : PrefaceFundamentals of CommunicationProcess of CommunicationSociology of CommunicationForms of CommunicationsTheories of communicationModels of communciationVerbal communciationIndex

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